Despite the rise of social media, singer Jackie Chandiru believes the music industry is still controlled by powerful gatekeepers who determine which songs and artists receive widespread attention.
The former Blu*3 member challenged the popular belief that platforms such as TikTok, YouTube, and other digital channels have created an equal playing field for all musicians.
According to Jackie, while social media has transformed how music is distributed and discovered, influential individuals still hold significant power over what becomes popular.
“You will be very surprised. People think there are no gatekeepers anymore, but they are still there. I’m telling you, there are people who will decide and say your song is not going to play,” she said.
She explained that gatekeeping has simply evolved rather than disappeared. In today’s digital era, some of the biggest social media creators and influencers have become the new tastemakers, with the ability to determine whether a song gains momentum or fades into obscurity.
Jackie pointed out that on platforms like TikTok, a handful of influential creators can make or break a song’s success. If they choose not to feature a track in their videos, its chances of reaching a wider audience can be greatly reduced.
“Even when it comes to social media, there are specific TikTokers who have become stars. If they refuse to do a video using your song, it can affect its reach,” she added.
Her comments underscore the evolving realities of Uganda’s music industry, where digital platforms have created more opportunities for artists to reach fans directly, but influence, networks, and strategic support continue to play a crucial role in determining who achieves mainstream success.
